BancABC has thrown yet another interesting promotion. To celebrate one year of its virtual customer service centre, Branch X, if you order a BancABC prepaid Visa card through its Dial-A-Visa Program you could stand a chance to win a complimentary Chicken Hut meal.
What a Year! 😄— BancABC Zimbabwe (@BancabcZW) August 4, 2021
Join us as we celebrate 🎊 a year of Xtra convenience with #BranchX 🏦. Order a Visa Card via #BranchX 🏦 & stand a chance to win a complimentary meal from @chickenhutzim 🍟#Xtra #BranchX 🏦#FreshThinking 💭#SmartBanking 🏦 pic.twitter.com/9sDMwQxYWH
One thing I have to credit BancABC on is its ability to leverage a number of popular services in order to try and convince the market to come on board with its services. If you remember not too long ago the bank launched a number of promotions centred on their Dial-A-Visa program and Visa Prepaid card which included a chance to win free DStv, Netflix, Apple Music and Spotify subscriptions.
Now I can’t speak to the effectiveness of these promotions but with the time and resources BancABC is pouring into them, I think it’s fair to assume that they are working out. This new BancABC promotion with Chicken Hut is certainly a different take from what I have seen before. For one thing, Chicken Hut isn’t the first service that jumps to mind when I think of how my fellow Zimbabweans would be using their prepaid USD cards. Services like Netflix and others are what I commonly associate them with but hey I could be wrong on that one.
At any rate, there is a chance to win a free meal and Prepaid USD cards are fast becoming commonplace in Dollarisation 2.0. So I put the question to you, is this BancABC Chicken Hut promotion enough to move the needle for you to get a prepaid USD card if you don’t already have one? Or would it entice you to pick up another or switch from your current service provider if you already have one?