Most news around EcoCash has lately been about the continuous restrictions being placed on their platform by regulators. Such restrictions have implications on the platform’s utility (usefulness). It looks as if the mobile money company wants to pre-empt any possible exodus of users off the platform.
We don’t think there is much risk of an exodus of customers really but there is some risk of the exodus of money off the platform or that there will be a reduction in the amount of money users will deposit into their EcoCash wallets. To encourage deposits onto the ecosystem, EcoCash has launched a promotion to reward bank to wallet transactions:
Bank to wallet transactions are now the most important means for feeding liquidity onto mobile money ecosystems in Zimbabwe.