PHD Ministries, one of Zimbabwe’s most prominent churches most popularly know through the works of its founder Prophet Walter Magaya recently announced that it would be live streaming its services on Facebook Live.
Facebook Live is the mobile broadcast video feature from the popular social media platform which allows users to livestream themselves to their friends and followers.
It was opened up to all users in 2016 but in Zimbabwe, it has gained some prominence since the beginning of the year.
A number of issues that have been topical in Zimbabwe like the public breakup of Zimbabwe Hip Hop star Stunner and Olinda, as well as interviews of personalities like Joice Mujuru and Evan Mawarire happened on Facebook Live.
Facebook Live has essentially emerged as an alternative channel for the millions of Zimbabweans in the country and abroad accessing the internet, especially via their phones.
This Facebook Live broadcast isn’t the first online channel for PHD Ministries. It actually has its own telecast service, Yadah TV which is broadcast via YouTube and a live stream on the Yadah TV app.
At the same time, Walter Magaya also boasts of a strong digital footprint and his work and stories about him are extremely popular among Zimbabwean internet users.
It looks like PHD Ministries’ move to broadcast Walter Magaya’s services via Facebook fits well into the church leader’s internet relevance and will assist the church in extending its coverage by opening up to over 200,000 followers and tapping into the Facebook Live phenomenon, something that other churches will probably do as well.