GTaxi is not Uber, but here’s why you need to pay attention to this local startup

Dominic Mhiripiri Avatar
GTaxi app

GTaxi Zimbabwe is a classy, brand new app offering on-demand cab service in Zimbabwe. The startup aims to bring both “convenience and predictability” to the local taxi industry where traditional operators are not delivering both quality service and affordability to travelers.

GTaxi launched three weeks ago in Harare, and founders say the company is already planning to make a swift expansion into Bulawayo and Victoria Falls. At the March 31, 2016 launch, the startup unveiled its app that runs on both Android and iOS platforms.

First impression: great technical functionality

The app is simply designed and beautiful, themed with the black and white colors of the GTaxi logo. Its UI allows a user to tap the “G” home button on the screen, after which the app determines the client’s location.

After confirming the order, the app provides the customer with the vehicle license plate digits, as well as the driver’s contact details (this can only be interpreted as a security measure.)

GTaxi UI


The app then provides a fare estimate, based on the distance to be covered, and dispatches the nearest cab to the client while providing real-time status of the vehicle location.

When their cab arrives, the customer receives a notification on their mobile device.

All of this is great, innovative stuff supporting a system that at least in theory looks like it could be patronized by, and bring convenience to, even the most VIP clients (yes, Obama, I’m looking forward to your arrival in Harare.)


Certainly Not Uber

GTaxi managers have differentiated themselves from popular models in their line of business, such as Uber. Even if the highly-disruptive American startup were to set up shop in Zimbabwe, GTaxi would not consider them as competition.

According to the team:

“We are not working in the same markets [as Uber]. Technologically we have some functionality that Uber doesn’t, such as an ability to pre-order a vehicle in advance for a specific time, and an ability to pay in cash – and the latter is dictated by the local market conditions.”

That cash-paying option is great, and fits well with the reality that although the Zimbabwean market is often dogged by liquidity challenges, cash is still the primary means of exchange in a country whose population is yet to take up credit and debit cards en masse. But cash fortunately isn’t the only option on the GTaxi menu, because the service also allows credit and debit card payments.

A standardized army of cars

GTaxi says their fleet is “exceptional,” and it’s kind of hard to dispute. The company’s launch came with a a fleet of fifteen Toyota Camry vehicles, according to sources, while company information shows an even wider range of vehicles:

GTaxi fleet
The GTaxi fleet

Adds the GTaxi team:

“We offer our own standardized fleet, as we believe the local market isn’t ready for an Uber-like outsourcing model.”

It’s not clear how exactly Zimbabwean market is not ready for the outsourcing approach, given the multitude of under-utilized mshika mshikas on and off the roads in Harare, but we’ll give GTaxi a benefit of the doubt as they seem to have bothered with doing bottom-up research in just about every other aspect of their business.

“The rest of the taxi operators in Zimbabwe don’t offer 24/7 dispatcher service, in-app ordering, safety measures such as GPS tracking and in-vehicle cameras, and the quality of the fleet that can match ours.”

I also find these claims fathomable, as the quality of the fleet has already been confirmed anecdotally to us by two different people who have used GTaxi and found its service to be a cut above the rest. Indeed, with have over 1200 app downloads and over 100 unique users after only the first month of operation, the startup has really hit the ground running.

The good news is that almost everyone who has tried the service once has become a regular customer,” a company representative said.

No wonder.

GTaxi thus looks like a welcome addition to the solutions we currently have on the market for transportation, handy and offering a comfortable, classy experience whenever the family car is broken, when out late having loads of fun, or when hosting big events and business functions – especially those that have some international scope – where certain important individuals have to be ferried in a classy business-class vehicle from a reliable service provider.

You can download the GTaxi app on Google Play by following this link. The GTaxi Zimbabwe Facebook Page is here. Download their pricing schedule here.


  1. Specialist

    Nice app. definitely trying it .

  2. Hector

    Nice app. I have noticed the vehicles have yellow number plates. I thought all public transport vehicles including taxis are supposed to have red on white number plates. Or is GTaxi operating outside the confines of the applicable regulations and laws.

  3. G

    Any info on their rates, how much does it cost to take a ride, is it cheaper or more expensive than metered taxi’s – i feel that having their own cars will be a disadvantage in terms of coverage, if competition comes that uses independent drivers they will be rail-roaded out of the market

    1. Dominic Mhiripiri

      Looks like their website does not yet include pricing/rates; the website looks like it might be a work in progress to me – doesn’t have info about the service, founders/team, etc – and other important stuff.The site still functions with the basic UI of the app.

      But we’ve uploaded their pricing schedule here: and there’s also now a link at the end of the article. GTaxi provided the schedule.

  4. Allaz

    Great service, but if you DON”T wanna be seen as an Uber wannabe then how about NOT using Uber’s logo just rotated 90 Degrees – just a thought…..

    1. Dominic Mhiripiri

      That’s something I hadn’t noticed at all.. interesting observation.

  5. Macd Chip

    For a moment l thought this is a service worth noting but then reading on l realised its just a company bringing a better customer service in Zim which is long lost.

    Im not seeing anything worth noticing. In other parts of the world, this is a standard practise. You choose the car you want, time you want it and you will be informed when the car is on its way and when it gets to your house. Most taxes now have also this app feature.

    It might be something new in Zim but definately not anything new in other parts of world where the economy functions normally.

    What would have been interesting is to drill down into more tech bits. Whats happens if you phone cannt lock gps? How do you keep track of your booked taxi.

    What algorithm do they use to calculate fares, is it by gps coordinates or road followed? What happens when the car loose gps connection before you get to your final destination?
    Do you need internet for the app to work?

    1. Just Sayin’

      I’ve not used the app but lets give credit where credit is due. They’ve introduced a good service in Zim, and one that actually works. Moreover, they’ve incorporated some tech into their service offering and this will help them to scale up at the appropriate time. A friend used the app last night when they got unexpectedly inconvenienced on their way home – true to their word, the taxi arrived, drove them to their home and at the estimated fare. So hats off, and all the best. Lets see more home grown techpreneurs taking the risk to actually put their money where there mouths (or ideas) are!

  6. Imi Vanhu Musadaro

    This is one of the best written apps I’ve seen for the local market. It’s simple and straight forward to use. Am yet to try use the service and see if it stands up to their claims.

  7. J

    Zimbabwe rising

  8. TSA-The_Serial_Analyst

    Well done! At least these entrepreneurs have started – which is the primary thing. Am pretty sure they will refine their business model as they go thru the learning curve…
    I’m not a developer (yet), but am wondering why most new app dont feature on AppStore (Apple)? Its always Google Play first and several months (or even years) later, it then features on App Store. Why is this nhai?

    1. G

      as a startup u want a platform with many people so market share of ios relative to android is low, in hindsight i feel startups should start with a web app, then android then ios.

      also there is cost of developing for ios, u need a mac pc which are expensive, then u need to learn ios development which many don’t know. so it figures

      yet to use the app, but they have their feet on the ground, lets celebrate these guys

      1. Macd Chip

        Good points, even Nokia now are coming back into the market and they will be using Android for the phone and tablet OS

  9. @Code_Writer

    Well done guys #ZimGotTalent