In a case of Internet activism in Zimbabwe, an individual, or group of individuals (it’s not apparent on the site) has set up a website to campaign against what it calls hypocrisy by Old Mutual. The website’s address says just that actually; oldmutualhypocrisy.com.
Amoung other things, the website accuses the corporate giant of being unapologetic about a “racist colonial past”, unethical business practices and treating tenants unfairly.
It’s difficult to tell how long the website has been up but checks on domain registries on the internet suggest the domain was created on 2 July 2012. A counter on the web page suggests it has been viewed at least 4,500 times.
According to the website, Old Mutual has already tried to shut them down. A letter purportedly written to the owners of the website by Old Mutual demands that they deregister the domain and cease using Old Mutual trademarks.
The characteristic thing about this particular campaign is that it’s not using Facebook or Twitter, the two social networking services known to drive campaigns like these viral. We wonder if that’s by choice.