Econet Starts Rolling Out New Concept Stores

L.S.M Kabweza Avatar
Econet Store

Econet StoreECONET Wireless has begun a massive rollout of a chain of new format stores, as part of a wider programme to transform the company’s customer service systems.

The first of the new line of stores was opened recently at Borrowdale’s Sam Levy’s Village, and a second is due to be opened on Livingstone Avenue in Harare on Tuesday next week. Econet says several more stores will be opened in coming months.

According to Econet Corporate Communications Manager, Ranga Mberi “the revolutionary design of the stores being rolled out gives Econet service centres a fresh, welcoming feel, which matches international standards and reflects the company’s position as the country’s leading technology company.”

“Over the coming months, customers will see our stores taking on a fresh and more modern look and feel. Together with the new store designs, processes to do with how we handle our customers are also being significantly transformed,” Mberi said.

The company has seen rapid growth over the past year, with subscriber numbers growing from 1.2 million in February last year to over four million this year.

In response to this growth, Econet has been increasing the capacity of it’s customer support services. Earlier this year, Econet opened the country’s largest call centre in Harare. “With the number of customers growing, a key priority for Econet going forward will be to make sure that we retain our customers and attract even more subscribers by making sure that our customers enjoy only the best service we can provide,” said Mberi.

Econet is facing increased competition from Telecel Zimbabwe, now the second largest mobile operator. Over the past several months Telecel has also registered substantial network growth, doubling its subscribers to one million in April.

Once the biggest operator by both number of subscribers and network coverage, the state owned mobile operator, NetOne, now trails the Telecel with a little more than 500,000 subscribers.